Composite Photographs
I thought I’d start this post with a quote from Tom Miles
“The cameras never lie, but us photographers are a bunch of lying bastards”
When I became aware of just how much composite photography is used especially in commercial photography I’ve started to agree even more with this quote. I really took it for granted just how much goes into a commercial image. I mean this take this Toyota advert on the left. There is no way that this is one image. When shown this I thought there are five different elements for this shot. I suspected that the elements were: The car, the background [bridge being editing in post], the people, the dog and the paper.
However upon further analysis and a talk there could be between 12 and 15 elements in this one image. They are as follows:
- The Background
- The Sky
- The faint fountain in the far distance
- The mountains just behind the bridge
- The bridge is either A.edited or B. faked with CGI. But cgi was definitely used.
- The car
- The dog.
- The person at the car
- The car on the bridge
- The people on the bridge
- The paper on the floor. There is probably multiple, at minimum two.
We also looked this Land Rover commercial. This one is most likely a Land Rover on a Jeti which would’ve been cut along said jeti. Then a photo would’ve been taken of the tug boat. This would most likely be our water. At the same time, the water could be provided by the image of the ship. So we’ve got three elements. The ropes would’ve been created in post so thats five elements. The clouds are probably separate so 6. Seagulls make it seven. Then finally on the middle right of the frame we can see a small town. This is very common in commercial car photography. This is to set a vague location which could be anywhere.
We also looked at this Range Rover commercial. This car was most definitely shot in a studio. The motion blur has clearly been applied to the entire road which would be much easier to achieve if there is no car in the shot. Very interestingly, this advert can be flipped. So it can be used in both left-hand and right-hand drive countries. This is another thing which I’ve taken for granted even since I started photography.
So back to the quote earlier. We are able to fool clients and viewers into believing that everything was shot in the same place.
We we’re lucky to also have a look at this Samsung Advert. Chris shot this advert we we’re given a chance to look at the .psd file for the final image. There were around 150 layers just for this one image. That was just image files. Thats not counting adjustment layers. Every single subject in front of the man on the sofa was shot individually with a Canon 5D Mk.iii the foreground character and background image was shot on a Phase One. I think that viewers will look at this image and not care about the fact that this would’ve taken weeks of planning and even longer shooting and composing. But they’ll praise the commercial for being catching and promoting the television. If this technique wasn’t used, maybe the commercial wouldn’t have been as good or eye-catching.
Next we went out and started shooting to create our own composite photograph. These are what I settled for.
Cutting out the seats was a very fun and tough experience. It took a bit of time to get my head around the pen tool but when I got my head around it, cutting out the object was pretty simple. I however had to avoid cutting the shadows out because they weren’t defined enough. So I had to fake the shadow.
I must admit I did get the perspective and scale slightly wrong but I feel I made a good start and I’m feeling more confident about my car comp project.